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3 Website Optimization Tips for Sporting Goods Stores

3 Website Optimization Tips for Sporting Goods Stores

According to reports, there are roughly 21,000 sporting goods stores in the US. This number has dropped over recent years as the sporting goods industry has been through a period of disruption.  The analysis also states that although many chains have closed down,...

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How local businesses can use NFTs (with examples)

How local businesses can use NFTs (with examples)

I don't like to jump on trends that marketers like Gary Vaynerchuk and others promote. But this post caught my attention because Gary was targeting authors. And since writing The Local Marketing Handbook I was curious to learn more. Gary talked about how NFTs...

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What is Local Marketing? (with 4 examples)

What is Local Marketing? (with 4 examples)

Local marketing is how a business can reach a target audience who live, work in, and visit a specific geographic location. That definition helps, but I want to see some examples with pictures. No worries! Throughout this post you'll get to see what this might look...

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Case Study: Morning Star Bookstores

Case Study: Morning Star Bookstores

Morning Star Christian Bookstores is a unique retail business that has 6 locations across New England. They offer an in-store experience that needed to be captured and expressed online. They also had need to incorporate online gift certificates and eCommerce...

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3 Website Optimization Tips for Sporting Goods Stores

3 Website Optimization Tips for Sporting Goods Stores

According to reports, there are roughly 21,000 sporting goods stores in the US. This number has dropped over recent years as the sporting goods industry has been through a period of disruption.  The analysis also states that although many chains have closed down,...

read more
How to make sure your website is using HTTPS

How to make sure your website is using HTTPS

HTTPS or Hypertext transfer protocol secure, is the secure version of HTTP. HTTP is the primary protocol used on the web to send data between a web browser and a website. Websites that use HTTPS use encryption to ensure secure data transfer. This is...

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Benefits of local SEO

Benefits of local SEO

In a world where every business has to compete online against retail giants, it's easy to think that search engine optimization (SEO) won't make much of a difference for local small businesses. That belief, however, runs counter to one of the most important, and...

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5 Local Marketing Ideas for Halloween

5 Local Marketing Ideas for Halloween

October is the perfect time to attract local customers with offers and promotions that will haunt their dreams if they miss out.   For every holiday, be prepared to invest in your local marketing by giving away prizes and discounts in order to build a local following....

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How local businesses can use NFTs (with examples)

How local businesses can use NFTs (with examples)

I don't like to jump on trends that marketers like Gary Vaynerchuk and others promote. But this post caught my attention because Gary was targeting authors. And since writing The Local Marketing Handbook I was curious to learn more. Gary talked about how NFTs...

read more
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