According to The Pew Research Center, more than 8 in 10 Americans consume their news using digital devices. This is one of the biggest reasons it’s important to create a presence for your restaurant on social media platforms.
A social media campaign for local restaurants can create more exposure for your business. It can also connect you to your customers and help you understand their needs more.
Marketing restaurants online can let customers know what’s new. It can also inform them about fun, limited-time promotions.
If you’re unsure how to create a marketing campaign for your local restaurant, read on for our helpful tips!
When it comes to social media content, consistency is key. It’s important to come up with a strategy for your social media campaigns so you aren’t making sporadic or spontaneous decisions.
The more you plan, the more you will be able to pay attention to details. Over time, you will also notice the strengths and weak spots in your strategy, so you can adjust it in the future.
If your customer base and followers are not reminded of your presence on social media, it will be harder for them to remember to give you their business!
A digital marketing budget or campaign doesn’t have to be elaborate or expensive to be effective. It may be a more successful social media campaign for local restaurants is to focus on what makes you different from your competition.
You can think of ways to interact with your followers that let them know their opinion is valued. You can take a social media poll and ask your followers for their input on new dishes or drinks. You can also come up with interactive contests with prizes like gift cards to your restaurant.
Social media marketing gives you the freedom to be s creative as you want, and that should be taken advantage of!
Here are several survey tools you can use to help:
Acknowledge Local Events and Holidays
One way to stay consistently connected to your followers is to make regular social media posts that reflect current events. An effective social media campaign for local restaurants has to include local relevant events.
Does your restaurant have special deals, meals, or events on holidays? Make sure your customers are always caught up on unique holiday meals or discounts.
You should also take part in local events. Offer deals during local events happening around town to help drive up traffic and get to know your customers.
If you have other businesses as neighbors you can team up and create a special deal. This way you can both post about it on social media and double your exposure.
Find out about events happening around town and find out how you can get involved.
The more you’re involved in local events the more chances you have to show your followers that your community matters to you. This way, the more your business will be perceived as an integral part of the community.
Here are a few tools to keep holiday social calendars:
Social Media Campaign for Local Restaurants
Let’s review how you, as a restaurant owner, can grow using an effective social media campaign for your restaurant.
- Be consistent: Whatever you do, do it consistently.
- Personalize it: Cater to your audience. (pun intended)
- Acknowledge local events and holidays: Self-explanatory
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Social Media Campaign Tips and More
Now you know some of the best ways to approach a social media campaign for your local restaurant. Make sure to stay consistent with your posts, think outside of the box, and stay connected to local events.
At The Local Marketer, we specialize in offering strong marketing services for local businesses. Check out all of our services today!