Experts suggest that by 2040, 95% of purchases will be made online. Even today, eCommerce sales are going through the roof.
While this is great news, it also means that the small business owner will have to compete for sales and implement the best marketing strategies.
Are you wondering how you can stand out from your competitors? An eCommerce marketing strategy is part of your answer!
Keep reading below for some creative online marketing ideas!
Blogging is not a new phenomenon. Many businesses do it, and they are good at it. But just pumping out content that no one is reading is not the right strategy.
Blogging has become a proven strategy for many eCommerce businesses, as 80% of customers find a business through their blog.
However, what sets the best apart from the rest? Those with successful blogs write quality content that is relatable to their audience. For example, if a company sells health and beauty products, its blog will have the following content:
- 5 Tips on Getting Perfect Skin
- How to Eat Healthy in 5 Easy Steps
- 5 Must-Have Fitness Products for a Better Routine
You won’t see this theoretical business talking about “How to Fix Your Kitchen Cabinet.” It is off-topic, and their audience is not looking for that, no matter how much the word “kitchen cabinets” is trending at the moment.
When blogging, make sure you keep in mind the following items:
- Make it relatable
- Offer tips
- Don’t spam
- Offer quality vs. quantity
2. Social Media
Social media is another platform you can include in your marketing strategy. 72% of Americans have social media and use it daily.
It is the perfect place for you to drive traffic to your website, as long as you have a strong presence! In addition, many platforms are user-friendly for business owners and allow you to sell your products directly on said platform.
It is also the perfect opportunity to build your brand, interact with customers, and share insights into your operations.
It also allows you to tell your story throughout the life of your company. Many consumers are looking for local businesses they can support. Allow your voice to be heard and let customers know that you are here to provide solutions.
Lastly, you need to ramp up your online marketing within your website. You cannot run an eCommerce business without one. But, with millions of websites, how do you stand out?
Local SEO is the answer. You need to optimize your website so that customers can find you.
Optimizing your site for speed is a good first step, but you also need to optimize your content (blog posts included!) Research trending keywords that fit your brand, optimize your images, and create a clear call to action.
Finally, use infographics, images, and video content to capture your audience. Research shows that 65% of the population are visual learners, which means they need to see the information to retain it.
Plus, we live in a world trying to grab our attention with every turn of our heads. To retain customers, make sure they like being on your website and give them something to come back for!
Ecommerce Marketing Strategy: Start Today
Online purchasing is ramping up. So don’t miss out on important sales and leads, and start implementing an eCommerce marketing strategy today!
If you are looking for advice on local marketing, reach out today!