KNOW THY MARKETER

About Us

At The Local Marketer, we’re driven by a passion to help small business owners succeed. After all, we’re a small business ourselves! Learn more about us—and what sets us apart—below.

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Local Marketing Strategies For Local Businesses

Roberto Torres is an author, web designer, and SEO expert based out of Ware, Massachusetts. He began The Local Marketer as just a side-hustle, but it quickly turned into a full-service digital marketing business in 2019.

Now, The Local Marketer provides local online marketing resources, products, and services to businesses of all sizes in the Massachusetts area. Every one of our services is designed to help your organization reach and impact the people who live, work in, and visit your community. Local marketing, for local businesses, serving local audiences.

Every day, we help businesses like yours navigate the challenges of local marketing.

What Started IT All

Roberto worked in IT consulting for over 20 years, and his role included helping large companies transition their email systems into the cloud. It also involved implementing solutions such as encryption software, disaster recovery, and business continuity.

Working on the frontlines in IT services, Roberto could see it coming: the move to digital marketing was on the horizon. He had already established The Local Marketer as a side hustle to build websites for businesses and churches (even contributing to popular sites such as ChurchMag and Church Tech Today) but he’d build new sites and watch them get no organic traffic. After all, people won’t visit your site if they don’t know it’s there!

So he did what he knew how to do from years of experience in IT: troubleshoot, test, and apply what he learned to solve complex problems.

After many mistakes—and lots of research—Roberto unlocked the basics of online marketing. He then began offering local marketing services to businesses and churches in the Massachusetts area. He firmly believes that a proper marketing strategy is key to attracting an audience and growing a business.
Remember, the goal of local marketing is not to reach every ship out on the open seas! The goal is to reach an audience who lives in, works in, and visits your side of the bay—each and every day. Creating a network of loyal brand ambassadors who will sing your praises to their friends.
After all, having a lot of followers on Instagram is great, but if they’re not buying from you or talking about you, they’re not helping you grow.

Effective local marketing starts with knowing your local audience. Then, convey the problem you solve—and why they should care about you solving it.

Ready to get started? Roberto and the team at The Local Marketer are here to help!

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