Case Study: Western Mass Wildlife Removal

case study Mar 23, 2021

Western Mass Wildlife Removal started a local SEO campaign in December of 2019. Our goal was to increase visibility in Google search for more 'animal removal' searches.

This was done through content creation, on-page optimization, creating of niche specific citations, and improving of Google My Business.

They have grown their website from 157 organic impressions in November 2019 to over 19,000 impressions in March of 2020. And the growth has continued into 2021.


Impressions, or appearances in Google search, have increased month-over-month resulting in more traffic to the business.



The site is now ranking for several non-branded keywords. Non-branded keywords are search terms that do not include the business name. This means more people are discovering the business for the first time through search.


A steady increase in the number of pages added to the website has allowed for more pages to rank for different keywords. The coverage report from Google Search Console shows that growth.

If you have any questions about this project, or would like to know more, please leave a comment or visit the contact page.

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