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3 Website Optimization Tips for Sporting Goods Stores

3 Website Optimization Tips for Sporting Goods Stores

According to reports, there are roughly 21,000 sporting goods stores in the US. This number has dropped over recent years as the sporting goods industry has been through a period of disruption.  The analysis also states that although many chains have closed down,...

How to make sure your website is using HTTPS

How to make sure your website is using HTTPS

HTTPS or Hypertext transfer protocol secure, is the secure version of HTTP. HTTP is the primary protocol used on the web to send data between a web browser and a website. Websites that use HTTPS use encryption to ensure secure data transfer. This is...

4 Benefits of Local SEO

4 Benefits of Local SEO

In a world where every business has to compete online against retail giants, it's easy to think that search engine optimization (SEO) won't make much of a difference for local small businesses. That belief, however, runs counter to one of the most important, and...

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3 Website Optimization Tips for Sporting Goods Stores

3 Website Optimization Tips for Sporting Goods Stores

According to reports, there are roughly 21,000 sporting goods stores in the US. This number has dropped over recent years as the sporting goods industry has been through a period of disruption.  The analysis also states that although many chains have closed down,...

How to make sure your website is using HTTPS

How to make sure your website is using HTTPS

HTTPS or Hypertext transfer protocol secure, is the secure version of HTTP. HTTP is the primary protocol used on the web to send data between a web browser and a website. Websites that use HTTPS use encryption to ensure secure data transfer. This is...

Valentine’s Day Marketing Tips For Small Businesses

Valentine’s Day Marketing Tips For Small Businesses

Valentine’s Day is a major holiday for many businesses. In the United States, projected spending for Valentine’s Day 2022 is $23.9 billion. Small businesses have been getting an increasing share of that economic opportunity: in 2019, small business spending accounted...

Email Marketing Tools for Churches

Email Marketing Tools for Churches

Just CC'ing hundreds of people when your church service is cancelled is a recipe for getting your church email account flagged as suspicious, or even worse, cause your custom domain to get blacklisted. This is just one reason why your church needs an email marketing...

4 Benefits of Local SEO

4 Benefits of Local SEO

In a world where every business has to compete online against retail giants, it's easy to think that search engine optimization (SEO) won't make much of a difference for local small businesses. That belief, however, runs counter to one of the most important, and...

13 Ways to Improve Local Ranking on Google

13 Ways to Improve Local Ranking on Google

Have you ever wondered how businesses like Home Depot, Old Navy, and Chick-fil-A get found online by consumers who are local to them? It's because they have a team of people who are consistently doing the tasks you'll find below to improve their local ranking on...

Bing for Local Business

Bing for Local Business

Bing for local business is a set of powerful and free online marketing tools. Unfortunately, with so much attention going to Google, many businesses miss out on the free tools provided by Microsoft. Let's start using them to grow your business! Here's how to submit...

5 Local Marketing Ideas for Halloween

5 Local Marketing Ideas for Halloween

October is the perfect time to attract local customers with offers and promotions that will haunt their dreams if they miss out.   For every holiday, be prepared to invest in your local marketing by giving away prizes and discounts in order to build a local following....

3 NFT Examples for Local Business

3 NFT Examples for Local Business

This post from Gary Vaynerchuk caught my attention because Gary was targeting authors. And since writing The Local Marketing Handbook I was curious to learn more.Gary Vaynerchuk on NFTs Gary talked about how NFTs (non-fungible tokens) can be a good fit for authors....