To effectively market your local moving company, there are a few key factors to getting your business more customers. The most important is getting found online when someone searches for a moving company nearby. Here are the 5 must-have steps to moving company marketing.
We recently began working with McGriff Trucking Moving and Storage who recently relocated from West Boylston, MA to Ware, MA. The challenge for them began with making sure customers knew about their relocation. This is how we began their local SEO campaign by ensuring their online information was accurate across all online directories.
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Update Data Aggregators
Any local SEO marketing campaign must begin with pushing accurate information across the 3 major data aggregators; Data Axle, Neustar Localeze, and Foursquare. Between these major data providers, many of the online directories will eventually receive the updated location information for your moving company.
This step is especially important for any time your business moves, adds a new location, or updates their contact information.
Publish Local Listings
Even though data aggregators will share their updates with business listing services, often those updates only happen once a year. In order to propagate the information more quickly, we use a Listing Sync service to push business information across dozens of listings like Google Business Profile, Bing Business, Apple Maps, Yelp, and many more.
These directories also add high quality backlinks to the business’ domain. The backlinks help build prominence online, and help improve the rankings of your moving company in local search on Google.
Tracking Keywords and Map Pack
As part of an SEO campaign, local keyword tracking both in the search results, and in Google Maps is necessary. We recommend starting with non-branded keywords to make sure that consumers can find the business when looking for your core services. Over time, you can expand the radius of the local search, to make sure you are ranking in a larger service area.
It’s important to note that moving company marketing requires reaching locations that you don’t have a physical location in. This means you’re reaching a larger service-area, so you will likely have to build service-area pages on your website.
Powerful Moving Company Website
Most importantly, all moving company marketing points potential customers to your website. Therefore, your site must-have a modern theme, with a cohesive call-to-action. A site that is clean, easy to navigate, and where visitors can quickly find key information about the business.
Moving Company Ads
Online advertising is essential for keeping your moving company top of mind for consumers in your target area. Running ads across different networks like social and search allows for the ads to be seen repeatedly.
Moving company display advertisements bring brand awareness and help your business stand out from the competition. Make sure your ads are targeted to your demographic as it will keep the right customers contacting you.
Moving Company Marketing
With a robust moving company marketing strategy your moving company can get found online, and grow its revenue! Do you need help acquiring more customers? Is your website easy for consumers to navigate? Contact us to learn more about how we can help.
