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We help growing local businesses get more leads with AI-enhanced local marketing tools and services. Get time-saving, lead-driving, proven local marketing!

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Scale your business with local online marketing that drives leads, increases revenue, and boosts your reputation.

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Digital Marketing​

Accelerate views online for your business with local digital marketing.

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Reach local consumers online who are searching Google

Local and organic searches together make up 69% of overall digital traffic. Make sure your business is appearing in local searches for your services and for your products.

46%​

of Google searches are for local info

28%​

of local searches result in purchases

Use AI suggested keywords to stand-out in local searches

Kick-start your online presence using our platform to track growth and give your business a market edge. See proof of performance in local search activity including calls, map views and more!

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Who We Are: Your Full-Service Local Digital Marketing Agency

The Local Marketer is a full-service digital marketing agency in Ware, Massachusetts. We are driven to help business owners grow and impact their communities by providing affordable local marketing services.

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Brendan McCann

Happy business owner and a long time customer.

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Orlando Rodrigues​

Very knowledgeable in the field and has already helped us tremendously.

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George Czyzewski​

The care and attention to detail is exceptional.

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From brand awareness to customer loyalty, our marketing apps and services will target your audience and guide them on a path to purchase.

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The Local Marketer has marketing apps and services that are designed with local businesses in mind.

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$798

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Affordable Marketing for Growing Local Businesses

165 West Street
P.O. Box 802
Ware, MA 01082

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Benefits of Local SEO for Small Businesses

Implementing local SEO strategies is crucial for small businesses aiming to improve their online visibility. By optimizing for local search, businesses can attract more relevant traffic, which often leads to higher conversion rates and increased sales.

For instance, businesses that rank in the top three local search results receive a significant portion of clicks, making local SEO a vital investment. Additionally, local SEO helps establish credibility and trust within the community, as customers tend to prefer businesses that are easily found online.

How to Optimize Your Google My Business Listing

A well-optimized Google My Business (GMB) listing is essential for local businesses looking to enhance their online presence. By ensuring that all information is accurate and up-to-date, businesses can improve their chances of appearing in local search results and Google Maps.

Key elements to focus on include selecting the correct business category, adding high-quality images, and encouraging customer reviews. Regularly updating posts on GMB can also engage potential customers and keep the business relevant in local searches.

Leveraging Social Media for Local Marketing

Social media platforms are powerful tools for local marketing, allowing businesses to connect with their community and engage with customers directly. By sharing relevant content and promotions, businesses can build a loyal following and drive traffic to their website.

For example, running localized ad campaigns on platforms like Facebook and Instagram can effectively target specific demographics in the area, increasing brand awareness and driving foot traffic to physical locations. Engaging with local influencers can also amplify reach and credibility.

Measuring the Success of Your Local Marketing Efforts

To ensure that local marketing strategies are effective, businesses must implement measurement tools to track performance. Key performance indicators (KPIs) such as website traffic, conversion rates, and customer engagement metrics provide insights into the success of marketing campaigns.

Using tools like Google Analytics and social media insights can help businesses understand which strategies are driving results and where improvements are needed. Regularly analyzing this data allows for adjustments to be made, optimizing future marketing efforts for better outcomes.