SEO for Tree Stump Grinding Business: 160% Increase
Here is an SEO case study for a tree stump grinding and removal business located in Massachusetts. Being a service-area business with no storefront, reaching a larger radius of customers is key. Since proximity is a ranking factor for local searches, creating an SEO campaign to reach a large service-area is key.
Here is how we helped:
Limited Online Presence
This small tree stump removal business in Massachusetts has been servicing residential and commercial customers for over 10 years. Their campaign with us started in April of 2023, with having only 2 keywords ranking on Google.
Their objective for the SEO campaign was to gain traction online for their services and reach more customers in their large service-area.
Strong SEO Start
In their first month of service, we laid a strong foundation for their SEO campaign by auditing and optimizing their website. By adjusting title tags, meta descriptions, H1 tags, and alt image tags, we made it clear to Google what each page was about.
We then worked with our client on dedicating new pages for the different services they provided and created custom content for each page. Once updated, we made sure Google was able to crawl and index each page by manually submitting them to Google Search Console.
| Keyword | Start Rank | Start Page | Current Rank | Current Page |
|---|---|---|---|---|
| stump grinding services | 17 | 2 | 1 | 1 |
| stump grinding services near me | 17 | 2 | 1 | 1 |
| stump grinding near me | 22 | 3 | 4 | 1 |
| tree stump removal | 14 | 2 | 1 | 1 |
| tree stump removal near me | 25 | 3 | 4 | 1 |
Our client now has 10 diverse keywords ranking on page one. Now that pages are ranking, the campaign will continue maintaining their page one rankings while targeting new keywords so they can dominate in their location and the surrounding areas.
Campaign Results
Within 3 months we were able to produce a 160% increase in clicks over the previous 3 months. And a 130% increase in impressions of the same time period. (see screenshot below)
Overall, their organic traffic began to take off and their online presence was able to reach customers within a 10 mile radius. Having jumpstarted their online presence with a healthy website, good content, and local backlinks from listings and citations, they are now seeing a steady supply of leads.
