SEO Case Study
Tree Stump Grinding and Removal
Local Campaign in Massachusetts
| $500 Spend/Month | 10 Keywords on Page 1 | 3 Average Ranking for All Keywords |
This small tree stump removal business in Palmer, Massachusetts has been servicing residential and commercial yards for over 10 years. When they first began their campaign with us in April of 2023, they only had 2 keywords ranking well on Google. They signed up for SEO so they could get even more online traction for their services and reach more potential customers.
We were able to produce a 160% increase in clicks over the last 3 months from the previous 3 months. And a 130% increase in impressions of the same time period. (see screenshot below)
In their first month of service, we laid a strong foundation for their SEO campaign by auditing and optimizing their website. We adjusted title tags, meta descriptions, H1 tags, and alt image tags so Google could crawl and index their site. After that, we worked with our client on dedicating new pages for the different services they provided and created custom content for each page. By doing so, we were able to gain more attention from Google.
| Keyword | Start Rank | Start Page | Current Rank | Current Page |
|---|---|---|---|---|
| stump grinding services palmer ma | 17 | 2 | 1 | 1 |
| stump grinding services near me | 17 | 2 | 1 | 1 |
| stump grinding near me | 22 | 3 | 4 | 1 |
| tree stump removal palmer ma | 14 | 2 | 1 | 1 |
| tree stump removal near me | 25 | 3 | 4 | 1 |
This strategy was extremely successful and our client now has 10 diverse keywords on page one. But our work doesn’t stop there! We will continue maintaining their page one rankings while targeting new keywords so we can help them dominate in their hometown and the surrounding areas.
