The Local Marketing Kit for $29
Everything you need to get found in your own town.
The handbook, the worksheets, and the templates that do the work. Eight items, one download, twenty-nine dollars.
Checkout is handled by Payhip. Instant download, no account needed.
You already know you should be doing this
Somebody told you to claim your Google listing. You did, two years ago, and you have not touched it since. You know you should be asking for reviews and you ask maybe one customer in twenty, usually the wrong one. Your website has a page called Services with eight things listed on it.
None of that is a knowledge problem. It is a "there are four hours left in the day and the phone keeps ringing" problem.
So this kit is not a course and it is not a strategy deck. It is a fifteen-minute book and a stack of things you fill in, copy, and paste. Every task in it takes thirty minutes or less.
What you get
What is inside
Eight items, fourteen files
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01. The Local Marketing HandbookList Item 1
Thirteen pages, about a fifteen-minute read. Six essentials: your pitch, your Google Business Profile, your reviews, your website, getting recommended by AI, and showing up where you live. The second edition of a book that ran 202 pages the first time.
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02. The Workbook, print editionList Item 2
Nine pages you print and fill in by hand. Customer profile, pitch, a full Google Business Profile audit, and an AI visibility check. Plus the 30-day plan and a twelve-week habit tracker.
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03. The Workbook, editableList Item 3
The same worksheets as a document you type into. Opens in Word, Google Docs, Pages, or LibreOffice. Fill it in, save it, send it to your business partner.
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04. The AI Prompt LibraryItem Link
Twenty-two copy-paste prompts. Local demographic research in ten minutes instead of an afternoon. A full quarter of Google Business Profile posts in one sitting. Service page drafts, review replies, and schema code.
Including the one prompt most people never think to try: asking an AI assistant why it recommended your competitor instead of you. The answer is a to-do list written by the system you are trying to reach.
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05. Review Request ScriptsItem Link
Seven ways to ask — in person, by text, by email — written to get reviews that mention what you actually did, because that is the part that gets you found now. Six replies covering every kind of review you will get, including the one-star that is not accurate.
And a page on the three common mistakes that will get your reviews removed. Two of them are things people get actively advised to do.
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06. The Service Page TemplateItem Link
Nine blocks in order, with a complete worked example and a pre-publish checklist. One page listing eight services ranks for nothing. Eight pages, each about one service, will do more than any other change you make to your site.
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07. The 52-Week Post CalendarItem Link
A full year of Google Business Profile post ideas, each one with the photo to take alongside it. Seasonal, local, and rotating through four types so your feed never reads the same twice. Spreadsheet and CSV, with the habit tracker on a second tab.
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08. The Print-Ready BookletItem Link
The handbook as a sixteen-page saddle-stitch file with bleed, ready to send to a printer. Order a hundred and leave them at the chamber, or print one for your desk.
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Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
Get the Kit — $29
The Handbook is free. Here is what you are paying for.
Every chapter of the handbook is free to read on this site, in full, with nothing held back. Go read it right now if you want.
What you are paying for is the tools. The worksheets, the prompts, the scripts, the templates, the year of post ideas, and the editable files — the parts that take the reading and turn it into something you can actually do on a Tuesday afternoon. You are also paying for not building any of it yourself, which is the real trade.
Who is this for
- Brick-and-mortar shops that live on foot traffic and word of mouth
- Service-area businesses — trades, home services, anyone who drives to the customer
- Non-profits and churches that need to be found by the people nearby
- Local sports and athletic organizations competing for the same families
The common thread: a real location, real customers who live near you, and not enough hours in the week.
Who is it not for
- National brands, or anyone whose customers could be anywhere
- People looking for growth hacks, funnels, or a way to skip the work
- Anyone who wants this done for them rather than done by them — that is a different offer, below
Who wrote it
I am Roberto. I wrote The Local Marketing Handbook, which became an Amazon bestseller in 2021, and I run The Local Marketer out of Ware, Massachusetts.
I do not manage retainers or sell ad packages. I sit down with local business owners for thirty minutes at a time and do the work with them on the call. Everything in this kit is what I actually use in those sessions, written down so you can run it yourself.
Can’t find an answer to you question?
Click to reach out
qUESTIONS & aNSWERS
Frequently asked questions
How long does it take to get through?
The handbook is fifteen minutes. The first worksheet is thirty. After that it is one task a week for four weeks, none longer than half an hour. The habit at the end is about twenty minutes a week, forever.
Do I need to be good with computers?
No. The hardest technical thing in here is pasting a block of code into your website settings, and there is a prompt that writes the code for you. Everything else is typing into forms and taking photos with your phone.
Do I need to pay for AI tools?
No. Every prompt works on the free tier of ChatGPT, Claude, Gemini, or Perplexity.
What format are the files in?
PDFs for reading and printing. Word, Excel, CSV, and plain text for the things you fill in or copy from. Nothing needs special software and nothing is locked to Google or Microsoft.
What if Google changes something?
It will. Google renamed My Business to Google Business Profile the same month the first edition of this book went to print. When the kit is revised you get the new version free, at the same download link you bought it from.
Can I use this with my clients?
The kit is licensed for one business — yours. Print the workbook a hundred times, rewrite the templates in your own voice, and everything you produce with it is yours. You just cannot resell or share the files. If you are a marketer or agency and want to use this with clients, get in touch and we will work something out.
What if it is not useful?
Email me and tell me what missed, and I will refund you. I would rather know than keep your twenty-nine dollars.
Twenty-nine dollars, and about a minute to download.
You will spend more than that on lunch this week, and lunch will not still be working for you in month seven.
Checkout is handled by Payhip. Instant download, no account needed.
Would you rather I just did it with you?
If reading and filling in worksheets is not how you want to spend your Tuesday, that is fair. I do thirty-minute live sessions where we build your customer profile together and I update your Google Business Profile on the call. You watch it happen and you keep the work.
my approach
The principles that guide how I work with every client
Strategic Clarity
Clear priorities. Defined direction.
Operational Discipline
Systems, metrics, accountability.
Long-Term Thinking
Built for durability, not optics.
services
Helping companies move from complexity to structured growth
01
Business Strategy
Clarifying strategic direction and defining the priorities that guide growth. This work helps leadership teams align around a clear vision and focus on the initiatives that matter most.
02
Ongoing Advisory
Providing ongoing strategic guidance to founders and leadership teams navigating growth and complex decisions. A structured external perspective to support leadership and long-term progress.
03
Structured Operation
Providing ongoing strategic guidance to founders and leadership teams navigating growth and complex decisions. A structured external perspective to support leadership and long-term progress.
Start the conversation
Strategic guidance for your next step
Tell me about your business, challenges, and goals. We'll have a focused conversation to explore where clarity, structure, and consultancy can help move your business forward.
In our 90-min chat we'll have:
- Strategic discussion
- Objective perspective
- Practical next steps