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4 Easy to Use Content Creation Tools for Your Small Business

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As a business owner, you hear it every day: “Make more content”, “post to social media regularly”, “start blogging”, “start a podcast”. We know content creation is not easy. That’s why we created this list of content creation tools for your business.

With day-to-day interruptions and all the challenges that come with running your business, we have curated these tools to help you along the way. Let’s take a look!


Canva is an online app that makes it easy to create professional designs and to share them on social media. They even provide a free plan for cash-strapped businesses.

Along with creating beautiful art for social media, Canva also has a suite of tools that help you get the artwork published. Did you know you can schedule your social media posts directly inside Canva?

Screenshot of Canva's content calendar.

Canva’s content planner will save you time and by giving you a quick and easy way to publish to Pinterest, Twitter, LinkedIn, and Insta, all from one dashboard.

They even add a social media calendar with holidays and special events that will inspire you to create content for those days.

Why use Canva?

βœ… Create consistent branded social media content

βœ… Edit photos and images for your website and more

βœ… Start creating SWAG to give to your customers

We only touched on a few of Canva’s features. You can also create videos for TikTok, YouTube Shorts, and any other mobile formatted platforms.


Easily screen record, annotate, and create your own content with CloudApp. Clearly conveying a message with your customers on social medial, email, and on your website is difficult. Using a tool like CloudApp makes it easier when you you can point, click, highlight, and annotate what you’re trying to communicate.

CloudApp lets you annotate screenshots

The image above shows just some of the capabilities of CloudApp. You can also create videos or walkthroughs that include your camera’s content. And even create GIFs that can show a single step in a process.

CloudApp is great for walking a customer through a process for an online shop. Small businesses can give instructions on how to order a product, leave a review, or ask a question online.

Why use CloudApp?

βœ… Easy to create instructional content

βœ… Add your own domain to keep your brand online

βœ… Great for coaching and consulting to reduce meetings

No matter the type of business, having a tool to take screenshots and GIFs is really helpful in generating content for your business.


When it comes to consistently creating blog, and press release, content, hiring a proven content writing service is always a great approach. Texbroker‘s mission is to “Offer the best content possible to everyone everywhere for every situation.” That is one lofty goal that they are working hard to meet.

They have been around since 2007 and have created content for some of the biggest brands. That does not mean their services are out of reach for the small business owner. Visit their self-service pricing page for more details.

Why use Textbroker?

βœ… Perfect for hiring a copywriter for your blog

βœ… Create content in other languages to meet a wider audience

βœ… Create more content for your website instead of social media

We partner with Textbroker to give you access to their services from inside our Business App. Instead of creating another account, get access to your marketing tools all from one dashboard. Contact us for more information.


One of the most powerful visual communication tools online is Powtoon. They are an online video and presentation web app that allows users to create videos, whiteboards, screen records, animations, and much more.

Powtoon makes it easy for business owners to create their own media without the need of hiring an agency or a videographer. Their app equips even the most inexperienced editor to create quality videos, animations, and snippets, that are perfect for social media.

Powtoon Animated Videos Editor

If you’re having trouble getting videos posted for your brand, Powtoon will get you started and inspire you to create all sorts of content for your business.

Why use Powtoon?

βœ… Create animated content without an agency

βœ… Turn presentations into video content for social media

βœ… Record your screen and give presentations to showcase expertise

We also partner with Powtoon to give our customers access to their app from inside our Business App. Get access to from one dashboard. Contact us for more information.

Wrapping Up

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Content creation for small business is hard. You’ve been told to stop working in your business, and start working on your business. Our goal with this post is to give you a set of tools to help you get working ON your business.

If you have any questions, comments, or concerns, please feel free to reach out for help. We use these tools regularly in our business and can help you get started.


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