[Case Study] Event Production SEO Produces Quality Leads

by | Dec 3, 2022 | Portfolio

Behind The Scenes Productions came as an event production SEO referral from the folks at Jottful. Once BTS launched their website, they were looking to increase organic traffic in the Phoenix, Arizona area. Even though they provide services nationally, they wanted to first ‘dominate their backyard’, which is what we recommend.

The SEO campaign for BTS started in mid-August 2022, and after about 2 months we are beginning to see organic traffic grow from visitors in the greater Phoenix, AZ area.

The Challenge

The objective was to increase organic traffic from Google and other search engines with people in the the local area. After launching their website, they were not seeing much traffic and wanted to start a campaign to bring traffic over time to their site.

Initial discovery


Having a limited budget, our process always begins with making sure the technical aspects of the website are working. This includes setup of the following:

Simultaneously we build links to their website through Business Listings and other online directories. They started with 102 citations and after just 2 months, currently have 605. Including a listing provided at on our own subdomain. (see screenshot below)

Event Production SEO for Behind The Scenes Productions in Phoenix, Arizona.
Listing score rose from 102 to 605 ????


As of April 2023, our SEO performance highlights show an 867% in organic queries. With the search term ‘custom event productions’ generating the majority 13% of traffic with 177 visits. They also now see their website ranking in the top 10 for 5 out of 7 targeted keywords.

For the last few months we have seen growth in organic search traffic month over month. Organic search traffic is slowly becoming top traffic and referral source for BTS. This shows how more people are discovering the business through online searches.

Screenshot of Executive Report for BTS Prod.

There is also growth in the number of searches and views for their Google Business Profile. This reflects how the searches are from users in the greater Phoenix, Arizona area where Google’s map pack will appear.

Screenshot of Google Business Profile insights for BTS.

Event Production SEO

This local SEO campaign for BTS is helping them attract local customers through online search, build authority with backlinks, and drive more traffic to their website. BTS is growing their business online through SEO, and you can too! Reach out today to get started.

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