The Local Marketer Logo in White.

3 Powerful Ecommerce SEO Moves to Make Right Now

Case Study for Kringle Candle Ecommerce SEO

The main challenge for Kringle Candle’s Ecommerce SEO campaign is attempting to rank for keywords that their larger competitors, with larger budgets, already rank for. Therefore, our team focused on generating organic traffic with transactional search intent directly to product pages. This will result in search engine traffic that leads to more purchases or higher conversions.

Ecommerce SEO graph showing the largest traffic comes from Organic Search
Kringles majority of traffic is already organic

Table of Contents

Here are the 3 ways our Ecommerce SEO services helped Kringle Candle.

Technical Ecommerce SEO

Conducting a technical audit of the website helped address any ‘low hanging fruit’ that can be quickly and easily addressed. This is not an exhaustive list, but a summary of some of the items we reviewed.

  • Found and submitted sitemap.xml
  • Review and update robots.txt
  • Check robots meta tags
  • Edit site microdata
  • Titles for subpages
  • Ensure single H1 tags per page
  • Menu structure review
  • Website redirection issues

Making sure the site is technically sound reduces the chances of a page not getting indexed, and makes sure the site performs as intended. From here we can focus on content and making sure a visitor can find what they are looking for.

Category Page Content

Category pages without content are just a feed of products

On Shopify’s Ecommerce platform, every category page by default only contains a feed of products tagged within that category. This makes the page difficult to rank since there is no content.

We worked with Kringle to add a few paragraphs of content that described the category, and to give opportunity to build internal links to other category or product pages.

Offsite SEO

of Organic Keywords has Grown

Webpage optimization itself is not enough. Link-building is equally necessary, i.e. acquiring links leading to our website. Why is it so important? External linking is one of the ranking factors in Google’s algorithm – links from valuable websites build the domain’s authority and build the search engine’s trust.

Outreach for links resulted in creation of sponsored links, guests posts, and journalist citations for the brand.

Ecommerce SEO

Our reporting shows the effectiveness of the carried out activities to execute the strategy. Detailed analysis, website optimization, linking – are constant elements of our work. And as a result of the ongoing changes in Google search engine algorithms, real-time actions are required for website positioning.

For large Ecommerce brands, the combination of these two approaches – reliable and elaborated actions and those adjusted to the changing trends – allows us to effectively position Kringle Candle’s website.

Search

Graphic of snapshot report on imac.

Discover Marketing Opportunities

Get easy-to-understand insights into your businessโ€™s online marketing performance.

Join Our Newsletter

Powerful local marketing insights and resources direct to your Inbox.

Thank You for subscribing! Keep an eye on your inbox for monthly marketing updates, tips, and tools to help you grow.

Social Media

Share article

Graphic showing a red toolbox with digital marketing tools inside of it.

Not ready? Sign up to access our free marketing toolkit demo!

Sign up for free access to a 30-day demo of the marketing toolkit. With it youโ€™ll receive a 4-week email mini-course to get quick, bite-size lessons on how to improve your visibility and ranking in Google maps and local search.

The Local Marketer Logo in White.

413-277-8691
P.O. Box 802
Ware, MA 01082

The Local Marketer BBB Business Review

Commit your work to the LORD, and your plans will be established. โ€“ Proverbs 16:3

Copyright @[#this year :%Y]. All Rights Reserved