The main challenge for Kringle Candle’s Ecommerce SEO campaign is attempting to rank for keywords that their larger competitors, with larger budgets, already rank for. Our team decided to focus on generating organic traffic with transactional search intent directly to product pages for higher conversions.
Here are the 3 ways our Ecommerce SEO services helped Kringle Candle.
Technical Ecommerce SEO
Conducting a technical audit of the website helped address any ‘low hanging fruit’ that can be quickly and easily addressed. This is not an exhaustive list, but a summary of some of the items we reviewed.
- Found and submitted sitemap.xml
- Review and update robots.txt
- Check robots meta tags
- Edit site microdata
- Titles for subpages
- Ensure single H1 tags per page
- Menu structure review
- Website redirection issues
Making sure the site is technically sound reduces the chances of a page not getting indexed, and makes sure the site performs as intended. From here we can focus on content and making sure a visitor can find what they are looking for.
Category Page Content
On Shopify’s Ecommerce platform, every category page by default only contains a feed of products tagged within that category. This makes the page difficult to rank since there is no content.
We worked with Kringle to add a few paragraphs of content that described the category, and to give opportunity to build internal links to other category or product pages.
Webpage optimization itself is not enough. Link-building is equally necessary, i.e. acquiring links leading to our website. Why is it so important? External linking is one of the ranking factors in Google’s algorithm – links from valuable websites build the domain’s authority and build the search engine’s trust.
Outreach for links resulted in creation of sponsored links, guests posts, and journalist citations for the brand.
Our reporting shows the effectiveness of the carried out activities to execute the strategy. Detailed analysis, website optimization, linking – are constant elements of our work. And as a result of the ongoing changes in Google search engine algorithms, real-time actions are required for website positioning.
For large Ecommerce brands, the combination of these two approaches – reliable and elaborated actions and those adjusted to the changing trends – allows us to effectively position Kringle Candle’s website.